In many companies, marketing feels busy but strangely ineffective.
Campaigns are launched, calendars are full, and yet progress feels uneven.
Very often, the root cause isn’t execution.
It’s confusion between strategy and planning.
They’re related, but they’re not the same thing - and treating them ...
Most marketing advice assumes that people make rational decisions:
see a problem
search for solutions
compare options
choose the best one
But this model rarely exists in real life.
Companies - and the people inside them - decide in ways that are far more emotional, social and contextual th...
Premium isn’t a price point. It’s a perception.
Most companies believe they need a better product to feel premium.
Better features, better materials, better design, better packaging.
But the truth is simple:
Premium is not created in the product.
It's created in the customer’s mind.
Two brands can s...
It’s not your ads. It’s not your budget. It’s your brain.
Most marketing problems aren’t operational - they’re psychological.
Companies think they need better funnels, better content, or better tools.
But the real blockers to growth come from the way teams think, decide and evaluate risk.
This is th...
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