Every brand claims to be sustainable.
But when everything is “green”, “ethical”, or “purpose-driven” - nothing stands out anymore.
So, is sustainable marketing just another trend to tick off a checklist?
Or can it actually drive growth and differentiation?
Let’s separate the buzz from the business.
In most companies, marketing and sales share the same target, but never the same system.
That’s where performance dies.
Here’s what actually goes wrong (and how to fix it).
Marketing counts MQLs.
Sales cares about SQLs.
Between those two acronyms lives the black hole of alignment.
How to fix it:
De...
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