In most companies, marketing and sales share the same target, but never the same system.
That’s where performance dies.
Here’s what actually goes wrong (and how to fix it).
Marketing counts MQLs.
Sales cares about SQLs.
Between those two acronyms lives the black hole of alignment.
How to fix it:
De...
Everyone says they’re “data-driven.”
But if your dashboard looks impressive and still doesn’t help you make decisions.. you’re not.
Data only matters when it drives action - not decoration.
You know the type:
Beautiful graphs, hundreds of numbers, and a weekly report that ends with the same question:
...
If tomorrow you get asked: “What’s the ROI of your marketing?” - could you answer clearly?
Most businesses can’t.
They invest in campaigns, content, and ads, but struggle to understand what’s actually driving growth.
A marketing audit helps you see the big picture - so you can stop wasting...
Most businesses operate in campaign mode - chasing quick wins, leads, and impressions.
But the real growth happens when you think beyond the campaign and build a complete 360° marketing strategy.
A 360° strategy connects all touchpoints, from awareness to retention, ensuring your brand delivers ...
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