A simple, data-driven framework to identify what’s working, what’s not, and where to focus next.
If tomorrow you get asked: “What’s the ROI of your marketing?” - could you answer clearly?
Most businesses can’t.
They invest in campaigns, content, and ads, but struggle to understand what’s actually driving growth.
A marketing audit helps you see the big picture - so you can stop wasting time (and budget) and focus on what truly moves the needle.
The best part? You can do it in under 60 minutes
Step 1: Review Your Goals & Metrics (10 min)
Start with clarity. Every marketing effort must tie to a measurable goal - traffic, leads, conversions, retention, or revenue.
Ask yourself:
Are your marketing goals still aligned with the business strategy?
Do you have KPIs for each stage of the funnel?
Are you tracking them consistently?
Pro tip: Create a simple table matching goals → KPIs → responsible person → target value.
Step 2: Audit Your Website & SEO (15 min)
Your website is your digital headquarters. Run a quick diagnostic:
Load speed: aim for >90 score.
Mobile optimization: >60% of users visit via mobile.
SEO basics: Titles, meta descriptions, headings, and internal links.
Analytics: Are conversions tracked via GA4 or Tag Manager?
Quick win: Fix slow pages and broken links - they silently kill conversions.
Step 3: Audit Your Paid Media (15 min)
Paid media isn’t dead - mismanaged budgets are.
Check:
Targeting: Still aligned with your ICPs?
Creatives: When did you last refresh them?
Landing pages: Do they match the ad promise?
CPC, CTR, CPA trends: Are you improving over time?
If not, run an A/B test with a new creative or message.
A 10% lift in CTR can often cut acquisition cost by 20–30%.
Step 4: Audit Your Content & Social Media (10 min)
Open your social media dashboards. Ask:
Which type of content brings engagement (educational, emotional, promotional)?
Are you consistent in voice, design, and posting frequency?
Is your content mapped to funnel stages (awareness → decision)?
Top 3 performing posts (traffic + dwell time)
Missing topics (based on keyword opportunities)
Step 5: Audit Your CRM & Automation (10 min)
Finally, look at how you nurture and convert leads.
Are all forms and lead magnets connected to your CRM?
Are sequences or automations active?
What’s your lead-to-customer conversion rate?
Tip: Send yourself a test lead form → follow the journey as a “client”.
You’ll instantly see if your automation works… or not.
Step 6: Prioritize Your Fixes (Bonus)
You’ll uncover dozens of issues - don’t panic.
Use this quick prioritization grid:
| Impact | Effort | Priority |
|---|---|---|
| High | Low | 🚀Do it now |
| High | High | 🔧 Plan it |
| Low | Low | 👀 Monitor |
| Low | High | ❌ Drop it |
Conclusion
A digital marketing audit doesn’t have to take weeks - or stay on your to-do list forever.
In just one hour, you can get a clear view of what’s working, what’s not, and where your growth potential really lies.
And if you’d rather have experts do it for you, that’s exactly what we do at InGrowth -we audit, analyse, and build data-driven strategies so you can focus on growing, faster and smarter.
