In most companies, marketing and sales share the same target, but never the same system.
That’s where performance dies.
Here’s what actually goes wrong (and how to fix it).
Marketing counts MQLs.
Sales cares about SQLs.
Between those two acronyms lives the black hole of alignment.
How to fix it:
De...
Most businesses operate in campaign mode - chasing quick wins, leads, and impressions.
But the real growth happens when you think beyond the campaign and build a complete 360° marketing strategy.
A 360° strategy connects all touchpoints, from awareness to retention, ensuring your brand delivers ...
Marketing research is essential for understanding your audience, measuring campaign effectiveness, and identifying market opportunities. However, beginners often encounter challenges such as defining clear goals, choosing the right research methods, and analyzing data accurately. By following a stru...
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